why enlighton

Succeeding in the restaurant industry will always be about great food and great service. This decade, however, is going to be about technology and data, too.

In an increasingly digital world in the age of COVID-19, the revival and continued success of the hospitality industry will demand hygienic, innovative, and seamless experiences that build trust, leave a lasting impact on guests and help restaurants reopen their doors and get back on their feet with the latest technology – without ever having to endure another mass layoff.

Restaurants need to be cleaner, smarter, more efficient and more entertaining than ever before.

“Hello and welcome! Would you like to take a seat at one of our new digital self-ordering tables today?”

That simple question represents more than the possibility for there to be just another ‘new’ way to order and pay at a restaurant. It embodies an understanding and reality for how ‘digital’ has, and will continue to permeate our industry.

Whether you started hand crafting delicious cheesecake in Beverly Hills, or invented the cheesesteak sub in Philadelphia, we’re all in this together.

We face the same problems today that we faced in the 1930’s – how can we increase revenue without raising prices? How can we face the reality that tight margins are probably not going to change – that recruiting and training staff is expensive and that high staff turnover may forever plague the greatest industry in the world?
No matter your answer to our new question, the great news is that our industry will continue to be the industry of the American dream, where low barriers to entry offer entrepreneurial opportunities in every community.
But it’s the little things that make the difference between a 20% tip, or nothing – whether your guests come back, or not. Little things like toddlers screaming for the lemonade they’ve been waiting on for ten minutes, or forcing guests to wave down staff to place orders. Little things like making guests wait while their check gets split just how they need it. Like receiving chicken when you ordered fish.
It’s time for hospitality to invest in bigger things, so that the little things remain just that – little things that should have never been an issue to begin with.
So, welcome to our digital ordering tables, featuring all-you-can-use disinfectant wipes on each side for your safety, an unlimited number of touch points for your entertainment and a whole lot of brain power to ensure a better guest experience that keeps your customers coming back for more.

It’s simple: if you improve the guest experience, you will increase customer frequency, guest spending and loyalty. The rest is history.

National Restaurant Association snapshot:
tracking industry sales since 1970.

1970

$40 billion

2019

$863 billion

2030 Projection

$1.2 trillion

1. The definition of “restaurant” will change.

“The digital world and evolving consumer preferences are resulting in an array of restaurant models aimed at giving customers what they want, when and where they want it.”​

Digital menus are gaining more traction and we expect this adoption to grow for the next 3-5 years. POS companies are pushing better ordering solutions, however, they are not leaving their comfort zone. To address the evolving demand for self ordering in the Enlighton provides solutions that are modular and agnostic.

“Labor costs, real-estate costs, and increasing investments in delivery and technology will continue to put pressure on the restaurant P&L. There will be a strong motivation to automate routine back-of-house tasks in restaurant kitchens and bars, as well as escalate the use of kiosks and digital ordering. ”​

Our proven solutions provide faster service, and eliminate order errors by getting preferences directly from the customer. This frees up time for staff to focus on customer retention and other initiatives. By optimizing your menu and prices in real-time against consumer demand, you reduce the marginal pressure.

2. Margin pressures will continue

3. Data is king

“Restaurants will see new opportunities to apply data analytics to predict and capitalize on consumer demand and optimize supply economics.”​

As Enlighton consumes data, we are working on an AI powered optimization engine to learn from the analytics data about guest behavior. The engine will become exponentially smarter with every new customer over each dining session. With goal-setting and alerts systems in our apps, Enlighton will keep staff informed and enhance efficiencies. Operational targets will be set as goals for each metric in our web portal, and menu adjustments will be automatically optimized to further influence purchasing behavior.

“Hospitality, excellence in service, and engagement in local communities will remain the hallmark of the restaurant industry. That strong commitment to guests and consumers of every type will be core to the industry’s identity in 2030 as operators innovate and thrive in an age of increasing technology.”​

Enlighton's unique approach to self-ordering: smart and interactive, to bring people together around the table for more quality time, greater interactions and faster service.

4. Restaurants will continue to bring people together.

Customer expectations are changing,
and the data proves it.

Having complete autonomy over your user experience and the way you interact with a brand is, in fact, perceived as a luxury.

The self-service economy is here, and it is here to stay. Consumers are favorable towards self-service.
% of consumers who choose self-service and self-checkout over interacting with service staff?
66%
% of customers who would visit a restaurant more often if self-order technology was available.*
60%
% of consumers who expect a self-service option for handling commercial questions and complaints
70%

Paying the bill got better last decade,
but now it's the best it can be.

By reducing the steps of service in the ordering process from 15 to 4, servers are able to manage more tables, so you can automate the ordering process, and enjoy the savings when you cut unnecessary staff costs. You benefit from a cost reduction of staff training, as a result of drastically reducing server responsibilities.

Your guests may control the menu,
but you can own the screen.

By reducing the steps of service in the ordering process from 15 to 4, servers are able to manage more tables, so you can automate the ordering process, and enjoy the savings when you cut unnecessary staff costs. You benefit from a cost reduction of staff training, as a result of drastically reducing server responsibilities.

Most venues don’t take advantage of all the downtime in the dining experience. Our solution helps brands capitalize on downtime and transforms downtime into fun experiences for adults, kids and families at the table – also creating a new revenue stream.

The self-service economy is here, and it is here to stay. We also understand that every restaurant and operator is not positioned to capitalize on the self-service movement at this time. That’s why we have created lesser capital intensive plans so that you can introduce the technology, capitalize on the benefits and scale implementations that align with your core objectives.

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