why enlighton

In an increasingly digital world in the age of COVID-19, the revival and continued success of the hospitality industry will demand hygienic, innovative, and seamless experiences that build trust, leave a lasting impact on guests and help restaurants reopen their doors and get back on their feet with the latest technology – without ever having to endure another mass layoff.
Restaurants need to be cleaner, smarter, more efficient and more entertaining than ever before.
“Hello and welcome! Would you like to take a seat at one of our new digital self-ordering tables today?”
Whether you started hand crafting delicious cheesecake in Beverly Hills, or invented the cheesesteak sub in Philadelphia, we’re all in this together.
We face the same problems today that we faced in the 1930’s – how can we increase revenue without raising prices? How can we face the reality that tight margins are probably not going to change – that recruiting and training staff is expensive and that high staff turnover may forever plague the greatest industry in the world?
It’s simple: if you improve the guest experience, you will increase customer frequency, guest spending and loyalty. The rest is history.
National Restaurant Association snapshot:
tracking industry sales since 1970.
1970
$40 billion
2019
$863 billion
2030 Projection
$1.2 trillion

1. The definition of “restaurant” will change.

“The digital world and evolving consumer preferences are resulting in an array of restaurant models aimed at giving customers what they want, when and where they want it.”

Digital menus are gaining more traction and we expect this adoption to grow for the next 3-5 years. POS companies are pushing better ordering solutions, however, they are not leaving their comfort zone. To address the evolving demand for self ordering in the Enlighton provides solutions that are modular and agnostic.

“Labor costs, real-estate costs, and increasing investments in delivery and technology will continue to put pressure on the restaurant P&L. There will be a strong motivation to automate routine back-of-house tasks in restaurant kitchens and bars, as well as escalate the use of kiosks and digital ordering. ”

Our proven solutions provide faster service, and eliminate order errors by getting preferences directly from the customer. This frees up time for staff to focus on customer retention and other initiatives. By optimizing your menu and prices in real-time against consumer demand, you reduce the marginal pressure.
2. Margin pressures will continue
3. Data is king

“Restaurants will see new opportunities to apply data analytics to predict and capitalize on consumer demand and optimize supply economics.”

As Enlighton consumes data, we are working on an AI powered optimization engine to learn from the analytics data about guest behavior. The engine will become exponentially smarter with every new customer over each dining session. With goal-setting and alerts systems in our apps, Enlighton will keep staff informed and enhance efficiencies. Operational targets will be set as goals for each metric in our web portal, and menu adjustments will be automatically optimized to further influence purchasing behavior.

“Hospitality, excellence in service, and engagement in local communities will remain the hallmark of the restaurant industry. That strong commitment to guests and consumers of every type will be core to the industry’s identity in 2030 as operators innovate and thrive in an age of increasing technology.”

Enlighton's unique approach to self-ordering: smart and interactive, to bring people together around the table for more quality time, greater interactions and faster service.
4. Restaurants will continue to bring people together.
Customer expectations are changing,
and the data proves it.
Having complete autonomy over your user experience and the way you interact with a brand is, in fact, perceived as a luxury.
Paying the bill got better last decade,
but now it's the best it can be.
By reducing the steps of service in the ordering process from 15 to 4, servers are able to manage more tables, so you can automate the ordering process, and enjoy the savings when you cut unnecessary staff costs. You benefit from a cost reduction of staff training, as a result of drastically reducing server responsibilities.
Your guests may control the menu,
but you can own the screen.
By reducing the steps of service in the ordering process from 15 to 4, servers are able to manage more tables, so you can automate the ordering process, and enjoy the savings when you cut unnecessary staff costs. You benefit from a cost reduction of staff training, as a result of drastically reducing server responsibilities.